AXercise is a fictional fitness campaign created entirely with AI to demonstrate a modern, system-driven production workflow. I developed the concept and used AI video generation and a custom AI soundtrack to produce both a 15-second social spot and a 30-second ad. The campaign is designed to feel like a real, premium fitness brand—polished, energetic, and credible—before quietly revealing its humor in the details. The project showcases how AI can compress timelines and elevate output without sacrificing taste or craft.