Process

You don't have to be well hydrated, before we start this three-step process, but it wouldn't hurt.

A successful outcome starts with ideas that are strategically and creatively aligned with your goals.

Ridge Runner follows a focused creative process that explores ideas, presents clear options, and refines the strongest direction into work that grabs attention and gives your brand a voice that’s clear, confident, and unmistakably yours.

A successful outcome starts with ideas that are strategically and creatively aligned with your goals.

STRATEGY

Your audience. Your goals. Custom concepts created.

SELECTION

See options. Compare paths. Decide confidently.

EXECUTION

Your brand message. Bold and clear. Ready to share.

Step 1: Strategy

Every project starts by getting oriented. I take the time to understand your brand, your goals, and the terrain you’re operating in. From there, I develop concepts that are strategically grounded and creatively distinct—ideas designed to stand out, not blend in.

Step 2: Selection

Rather than forcing a single solution, I present three creative directions. You get to see different paths forward, compare approaches, and choose the one that best represents your brand. No guesswork, no surprises—just confident decision-making.

Step 3: Execution

Once the direction is chosen, I commit. The selected concept is refined, sharpened, and executed with intention. This is where a strong idea becomes bold, cohesive creative that speaks clearly and confidently for your brand.

RIDGE RUNNER